GNLD success story. Amazing Success GNLD story GNLD Founder Jerry Brassfield knew there was more to life than he could find in his small, Central California town. Even at age 19, he believed the combination of quality products and a person-to-person, network-based business could lead to success. As his business grew and he learned from his successes and mistakes, Jerry’s vision evolved far beyond the borders of Porterville, California. He saw the limitless potential of his direct-selling network, and he eventually achieved national—and then international—success beyond his wildest dreams! What is GNLD? GNLD International is a privately-owned company that has been in operation for over 46 years (founded in 1958) and now markets its products in over 50 countries around the world. GNLD is an abbreviation of Golden Neo-Life Dyamite - so called as it was formed by the coming together of three separate companies, Golden Products, Neo-Life, and Dyamite, all of which shared common values and ideals, reflected today in our stated 'purpose'